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What Are Three Steps To Direct Mail Success?

Direct mail is still the number one marketing strategy used by much successful sales company. With direct mail, you have total control over the presentation of your message.

Direct mail is a unique blend of advertising and sales. While good advertising should certainly lead to sales, direct mail allows you to present your product or service, make deals and tries to close the sale-all at once! If you want to know about bill statement printing & mailing services for businesses in USA make an online search.

Here are some of the advantages of direct mail as a marketing strategy:

 

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* Allows you to target your message to a very specific audience.

* Direct mail is a relatively inexpensive media.

* Direct Mail can be personalized to add reader appeal.

* You can evaluate its effectiveness. You can keep track of exactly who responded and from where.

There are three elements to an effective direct marketing strategy:

1. List

2. The Offer

3. Mailing Piece

The first of these three steps to a successful direct mail campaign is to get the right list. The target market is the key to this marketing strategy. When choosing a list of make sure you target the people most likely to have an interest in what you have to offer as well as some similarities with your current clients.

The second step of this marketing strategy is the development of 'offer matching'.

Bids you make in your direct mail needs to be carefully thought out and matched as closely as possible to the interests, needs and motivations of the people on the list. The more specific you match the offer and register the higher level of response.

The third element of this marketing strategy is a mailing piece or the presentation of bids for the list.